What is the first thing you look at to determine the desirability of someone as a potential date or friend? In most cases, the first thing we check out is their appearance. Although we tell ourselves that we are not superficial and a person’s character matters more than their looks, our primary basis for assessing others is their outward appearance. What you look like often determines how far you will go the first time you approach someone you like.
The same thing happens when you apply for a job; organizations use your appearance on paper to judge your abilities. This process begins when you send in your CV. The candidate with the best-looking resume is more likely to be contacted. During the interview, how you walk, the clothes you wear, and the aura you project, will determine whether you will get the job. All these happen before people even have a chance to hear you speak.
Humans are highly-visual creatures; what we see guides many of our choices. The visual appeal of things influences many of our buying decisions. Two products may be completely identical, but the one with the better packaging always gets more attention. In addition to being more attractive, we will also rate that product as more valuable. We don’t like to admit it, but we judge a book by its cover. So if you are a property owner and are looking to promote your property you will find that interestingly people will also judge your house by the paint on it.
Why exterior paint is critical
The first impression people have of your home matters. The impact of that first impression also depends on whether you are meeting potential buyers on the internet or face-to-face. You can get a second chance to correct an initial wrong impression during physical interactions. But the internet does not afford you the luxury of altering a first bad impression.
Prospective buyers will often take one look at your home to determine if it is worth their time. In ten seconds or less, they will decide to click out and find a better-looking house or click in to find out more about your home. A crucial factor in the decision they make is the visual appeal of your home, and the paint on your building’s exterior is an enormous part of that appeal.
That makes the exterior paint on your building a fundamental aspect of your marketing strategy. Buyers will not give you the chance to show them the beauty of your home’s interior or the soundness of its structures. They will determine all that simply by looking at what your home looks like on the outside. An unattractive exterior will cost you by reducing buyers’ interest in your home.
On the other hand, a home with a nicely-painted façade signals to buyers that:
- Your home is valuable to you, and since people take care of things they value, the inside of the house must also be in good condition.
- Your home is superior in quality to similar homes in the area and therefore worthy of the buyers’ attention and money.
- Other buyers will also want to buy the home. So, the buyer must act fast to seal the deal and also be willing to pay more for the property to fend off competition.
This impression is why painting your home’s exterior is one of the most rewarding upgrades you can do when selling your home. On average, you can expect a 55% increase in the value of your home when you repaint the exterior. That can result in a boost of $4,000 or more to the market value of your property. It is not a bad ROI for a project that often costs less than $4,000.
The paint on your building has practical uses along with its aesthetic function. It is the first line of defense against the elements. It protects the home’s surface from the direct impact of rain, heat, dust, and chemical or biological agents. The quality of paint on your home determines the rate at which the building’s exterior wears. That is why proper surface preparation is vital when repainting your home.
What to know when painting your home’s exterior
1. Exterior paint is your home’s first line of defense
The paint on your building has practical uses along with its aesthetic function. It is the first line of defense against the elements. It protects the home’s surface from the direct impact of rain, heat, dust, and chemical or biological agents. The quality of paint on your home determines the rate at which the building’s exterior wears. That is why proper surface preparation is vital when repainting your home.
2. Do not neglect proper surface preparation
Surface preparation is a tedious process of getting the surface ready to receive a coat of paint. The exact technique for doing this will vary according to the surface. Surface preparation makes up more than 70% of the house painting process. Some of the steps involved in surface preparation are; removing the old paint, repairing imperfections on the surface, and cleaning the surface. The quality of surface preparation determines how well the paint will adhere to the surface and its longevity.
That is why you need a professional house painter to paint the house to maximize the cost of painting your home’s exterior and the impact of that paint on potential buyers. A professional painter will advise you on the best colors to use and provide a warranty for their work.
Croc Painting uses an effective house painting process, provides color consultation, and meets with homeowners every step of the way.
We are now serving clients in Phoenix East Valley, Scottsdale and Paradise Valley. Schedule your free quote now to learn how the Croc Painting Company can help you improve your curb appeal and over-all value of your home.
